Now, of course, it’s not nearly so easy for magazines to lure new subscribers. Print readership is down drastically and many magazines have not been able to survive the move to a digital age prevnext.co.uk. Those that are still standing have a potentially insurmountable foe in the bookstores that offer upbeat cafes and copious amounts of coffee and pastries, all of which makes it just too easy for people to read a magazine every month without actually subscribing to it.
The news is not all bad though, and the challenging landscape for all print publications has allowed email marketing for magazines to flourish. Indeed, the relationship between magazines and email marketing is not only an essential one, but one that can help publicize the magazine on all of its platforms.
Whether those that publish the magazine and those that write for it like it or not, a magazine’s website is more important and essential these days than the actual print product itself. With email marketing for magazines, campaigns can work hand-in-hand in terms of promotion of all the content, both in print and online.
While a website allows a magazine to post breaking news on a daily-or hourly-basis and provides readers the opportunity to read the stories from the weekly, bi-weekly or monthly print edition before it lands in their mailbox, it will also serve as the starting point for email marketing for magazines. On a prominent part of the home page, supply a prompt to readers asking them to provide their email addresses. Make it clear that email is the best way to learn about the magazine’s latest content and all the news in the industry that the magazine covers.