You may wonder how a certain website can be the number one in search results though there are obviously a thousand or more other websites out there competing for the same keyword. You might also think what could be the reason why other website owners are successful. What seems to be their secret or magic? Actually there are no magic when it comes to this nor any secrets. Everybody who want s to have a successful website and business needs to know about this strategy.
One answer to these questions seems to stand-out amongst the other answers. And the answer is SEO or Search Engine Optimization. It is the technique that made it possible in placing your website on the top of search results a course in miracles. It does provide the miracle your website needs. Do not be surprised if one of these days, there will be an increase demand for your products or services your business offers.
These power and miracle-changes that SEO can bring to your site and business can only happen if the site and business owners have been equip with proper hands-on training. Learning the basic and advance information about this technique is a very important and wise investment a course in miracles book . Only upon applying the things you will be learning can you witness the “miracle”.
Before going out and enrolling yourself, be sure to consider the topics to be covered in the training package, the total cost, length of trainings, materials and other resources you can keep and etc. Doing so will help you benefit a lot from choosing to use SEO.
On the right hand column and directly above the middle results you will see other relevant results in boxes. Those are paid results. Companies pay by the click and bid against one another to be listed there.
The magic of keyword advertising is that you can target your ads directly to what people are searching for. If somebody types in annuities they are looking for annuity information. If they type in annuity agent Spokane, Washington for example, it’s obvious they are looking for a representative in the Spokane area to discuss annuities with. If somebody types in targeted phrases such as these the chances of converting the search to a lead are far, far greater than if somebody is perusing a general website and happens to see a banner ad for annuities. Make sense? In other words, people are looking for you.
Google charges by the click. Depending on your website, landing page and offer you can acquire reasonably priced leads. One offer I ran on Google averaged out to about $7.50 per lead. I converted roughly one in twenty-five to a sale. I made huge returns on my investment and the people wanted to see me. I did not have to sell anything… they were already in the market to purchase an annuity and I simply walked into their line of vision. Easy.
Now here is where the fear part comes in. How do you use Google AdWords? I’m not going to lie; it can be complex, especially if you’re inexperienced with internet advertising. I do not have enough space here to explain all the ins and outs. There can be a lot to it and the last thing I recommend is learning the hard way. You can lose a lot of money fast. To make it easier for you I read several e-books on the subject of setting up, running and maximizing AdWords campaigns and the very best, most comprehensive book is This book is not targeted to the insurance industry… it’s actually targeted toward affiliate marketers, but it is entirely useful and the same tips and tactics apply to our industry. In your mind simply substitute affiliate marketing with annuity marketing and presto, it’s 100% relevant.